about

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About Me

My MISSION :

To guide, train and develop a large fraternity of logical, pragmatic and young Marketing professionals with their feet on the ground.

My GOALS :

Develop children and youths of India with unparallel powers to 'foresee' (as in 4C). They need to have excellent COMMUNICATION skills, superb COMPREHENSION powers, out of the world CREATIVITY, ability of COGNITION.

After all, in today's India there's no dearth of professional opportunities. There's an immense dearth of good professionals with the right attitude.

Who am I ?

Hi! I’m Deep Banerjee from Kolkata, West Bengal, India. People call me the Marketing Pundit. Check me out at www.marketingpundit.com.

Served in Castrol India Ltd and Singer India Ltd following my MBA in positions of responsibility in Sales/ Marketing, cumulatively for a period of over 7 years (August 1985 - November 1992).

From November 1992, commenced Consultancy as an independent MANAGEMENT / MARKETING RESEARCH / DIRECT MKTG. / STRATEGY CONSULTANT with base in Kolkata, India to render professional support services in children and kids marketing, youth marketing, market research, retail census & audit, distribution channel management, modern direct marketing strategies, database formulation, direct mailing, innovative promotional and communication strategies, product launches, strategic alliances, sales & marketing training, etc to corporate clients, throughout India.

As an entrepreneur and Principal Consultant, I have very successfully executed over 450 highly appreciated marketing support projects, including evolving marketing & communication strategies and research needs for a large number of corporate entities within a wide range of industry segments.

Industry experience :

Consumer durables & white goods, FMCG, branded & packaged food products, beverages, toys, children’s products, apparel, footwear, value added telecommunication products & services, financial services, IT products & services, entertainment video channels, amusement parks, organised retailing, internet portals, automobile, automotive components, lubricants, tyres, home décor & furnishings, building & construction materials, cement, paint, gold, publications, advertising agencies, healthcare products & services, professional education, logistics & courier services, packaging, agrochemicals & agri-products and services, hi-tech electrical, electronic, mechanical, chemical engineering / industrial products & services, etc.

What sets me apart :

Excellent communication & interpersonal skills.
Capability to innovate continuously.
Logical understanding of the subject – sales & marketing.
Personalised service.
On the job experience in hardcore Sales Management in positions of responsibility helps me to understand sales/ marketing logistics and a client's needs even better.
Personal collection of an unparallel treasure of periodically updated secondary database of over 350 industry segments has ensured value addition and immense goodwill for me.
Infrastructure / pool of high profile associates for market research, field activities, strategy formulation and also to execute projects on a national basis.
My FOCUS. I am not a dealer / distributor / direct sales / commission agent of any products or services. All services are strictly rendered on a pre-agreed fee basis.

My Role as a Sales & Marketing Trainer :

I am a visiting faculty of National Small Industries Corporation Ltd (NSIC) Training Centre, Small Industries Services Institute (SISI) and at blue-chip companies.
If you are a Corporate HR Manager and want me to conduct Sales / Marketing modules for your company (including that of your Distribution Channel), please contact me.
I am also a regular visiting faculty of University affiliated/ AICTE approved MBA/ Marketing Management courses at reputed management training institutes.
Since 1993, I have been grooming up and even assigning marketing support projects to students (preferably freshers) from management and other institutes.
Management institutes keen on availing of my expertise in Sales / Marketing as part-time/ visiting faculty may contact me at deep@marketingpundit.com.
After taking up classes and getting to know the students better, I normally groom up a few of the sales & marketing students by exposing them to real time / simulated corporate environment through short term freelance market research and marketing support assignments. The duration of their assignment vary depending on the nature and scope of the assignment allotted to them. If you are a BBA / MBA student willing to do your project under my guidance, please contact me.

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