My Credentials
*
Retail census , audit & telemarketing for Sears Elcot TV Coral Electronics Calcutta
Pvt Ltd) Dec'90- Feb'91 June-Nov '91
* Inshop & Builder promotion .(Pidilite Industries Ltd - Construction Chemicals
Division) Oct - Dec '92
*
Consumer promotion of Branola Rice Bran edible oil. (Siris Agro Ltd , Hyderabad) Jan - Feb
'93
*
Consumer promotion of Brown & Polson Custard Powder. (Corn Products Ltd , Bombay) Feb
- Mar '93
*
Retail census & audit of Parag butter, ghee, dairy whitener in Calcutta. (Pradeshik
Co-operative Dairy Federation Ltd , Lucknow) Jan - Mar '93
*
Consumer promotion of Ultra Doux shampoos. (Laboratories Garnier , Bombay) Nov'92 - Apr
'93
*
Market Survey for Computer education. (DIPL Computers , Calcutta) Mar - Apr '93
*
Consumer promotion of Rich Biscuits. (Rich Biscuits Ltd , Calcutta) Jan - July '93
*
Blend test of pouch pack tobacco in Calcutta. (GTC Industries Ltd) May '93
*
Inshop promotion of Suruchi Dairy Whitener in Calcutta & suburbs. (PCDF Ltd , Lucknow)
June - Sept '93
*
School promotion of WOODSAVER polymer pencils in Calcutta.(Makune Solmex India Ltd,
Bombay) June - Nov '93
*
Inshop demonstration of Kelvinator MAGICOOK Microwave Oven. (Kelvinator of India Ltd) Sept
- Nov '93
*
Inshop promotion of Prudent Calcium Toothpaste in Calcutta. (Parle Products Ltd) Sept '93
* Two
stroke Engine Oil study jointly for IOC, HPCL, BPCL, IBP at Bhubaneswar, Jamshedpur and
Calcutta. (Market Search , Bombay) Sept - Nov '93
*
Industrial market research on Motors, Drives and Industrial Personal Computers. (SAMIR - a
divn. of Mudra Communications Ltd) Sept - Oct '93
* HMT
Utsav quartz watches for ladies - Post launch Brand recall & shop observation study.
(SAMIR / Mudra) October '93
*
DHARA Edible Oil Brand & Advertisement recall study. (SAMIR / Mudra) October '93
*
Study on Roll On Pilfer Proof caps and closures. (SAMIR / Mudra) October '93
*
Prospects for Toothbrush marketing in Calcutta. (Geekay Exim India Ltd , Calcutta)
November '93
*
Study of Non Govt. Organisations working on women in Calcutta & suburbs.
(International Institute for Development Studies , Calcutta) November '93
*
Study on Intravenous Fluids. (SAMIR / Mudra) November '93
*
Study on Home Appliances - Secondary Data for all India (MARG , Calcutta) Dec'93 - Jan '94
*
Developing Direct Marketing Database of top echelons of the corporate sector. (Datamatics
Direct , Calcutta) January '94
*
Study of possible distribution channel for Pagers in Calcutta. (Mode Research , Calcutta)
Jan - Feb '94
*
Study on consumption pattern of Natural Mineral Spring Water. (SAMIR / Mudra) February '94
*
Potential customers study for Motorola Cellular Phones. (SAMIR / Mudra) February '94
*
Regular investors' study on O N G C's proposed / forthcoming public issue. (SAMIR / Mudra)
February '94
*
Study on Enzymes with end users , manufacturers , scientists & experts. (SAMIR /
Mudra) February '94
*
Study of Television retailers through a Mystery Shopping exercise for Optonica Sharp
Colour Television. (SAMIR / Mudra) February '94
* Pre
launch market survey for proposed brand of Emami toothbrush. Feb - March '94
* A
study on various office automation and communication products , viz. Key Telephone
Systems, Fax, EPABX, etc. (Jayanti Business Machines Ltd / Teletronix Systems Pvt. Ltd )
March - June '94
*
Study on Courier Service . (SAMIR / Mudra) February '94
*
Market Research on Office Communication products, viz. KTS , Fax , EPABX and also
Electronic Typewriters. (Jhunjhunwala & Co , Calcutta) April - Jun '94
* Post
survey scrutiny & coding of a large sample of questionnaires on Cigarette smokers.
(Mode Research) April '94
*
Investor pulse study on ESSAR Group. (Clea Advertising ) April '94
*
A&M - MARG Opinion Poll 1994 on the most admired Marketing cos. (MARG, Calcutta) April
- May '94
*
Investor pulse study on awareness and perception of Mutual Funds. (Clea Advertising) May
'94
*
Consumer & retailer study on Berger Paint's BISON Washable Distemper. (Clarion Advtg.
Services, Calcutta) May '94
*
Consumer & retailer study for the advtg. pitch of LAKHANI Footwear. (Clarion
Advertising Services) May '94
*
Distribution channel study on Kitchen Appliances for food preparation. (MARG, Calcutta)
May '94
*
Consumer & retailer study for the advtg. pitch of Madura Garments Kidswear. (Clarion
Advertising Services) June '94
*
Distrbution channel study on TOYS. (MARG) June '94
*
Consumer & retailer study of CRANE Guthka & Fruit Masala. (Clea Advertising) June
'94
* End
user study on Glass Bottles as a mode of packaging. (SAMIR / Mudra) June '94
*
Indepth tape-recorded study among opthalmologists & general physicians to understand
the dynamics of Opthalmic drugs market in Calcutta . (Mode Research) June - July '94
* Pre
- public issue awareness & advertisement recall research on Nath Seeds Ltd. (Clea
Advtg.) July '94
*
Tele-research on lifestyles for MOTOROLA Pagers . (MARG) July - Aug '94
*
Industrial research on Heating , Ventilation , Air Conditioning , Dampers & Expansion
joints. (Market Search , Bombay) July - Sept '94
*
Indepth taperecorded study on proposed Maxworth Country - a division of Sterling Holiday
Resorts India Ltd. (Mode Research) July - Aug '94
*
Market research on Toothbrush marketing in Calcutta / Eastern Region. (Eden Cosmetics Ltd,
Calcutta) Aug - Sept '94
*
Economic Times (Investors Guide) - Mode Research Opinion Poll on Bonus Issues by
corporates. (Published in ET on 05.09.1994) August '94
*
India Business Report (BBC) Opinion Poll on Euro Issue guidelines announced by the Govt.
of India in May '94. (Mode Research) Aug - Sept '94
* A
survey of health problems , specially Travellers' Diarrhoea among foreign tourists to
India . August '94
*
Market research on awareness of JM MUTUAL FUNDS in Calcutta . (Clea Advertising) September
'94
* ET -
Mode Opinion Poll on Turnaround Companies . (Published on 12.09.1994) September '94
*
Market Survey on the awareness & attitude towards Indian Telephone Industries Ltd
& its competitors for the advtg. pitch. (Clarion Advertising Services) September '94
* ET -
Mode Opinion Poll on Correct Selling Strategies during a Bull Phase in the Stock Market .
(Published on 19.09.1994) September '94
* ET -
Mode Opinion Poll on Building up a Portfolio of Investments . (Published on 26.09.1994)
September '94
* ET -
Mode Opinion Poll on Prospects of Finance companies. (Published on 03.10.1994) September
'94
* ET -
Mode Opinion Poll on MNCs in India . (Published on 10.10.1994) September '94
*
Market Research on Steel companies & JINDAL Group. (Clea Advertising) September '94
* ET -
Mode Opinion Poll on Prospects of Capital Goods investment . (Published on 17.10.1994)
October '94
*
Brand recall study for CARRIER AIRCON airconditioners . (Clarion Advtg. Services) October
'94
*
Investor research on ESSAR OIL . (Clea Advtg.) October '94
* ET -
Mode Research Opinion Poll on Deregulation of Interest Rates. (Published on 07.11.1994)
October '94
* ET -
Mode Onion Poll on Disinvestment of PSU Shares. (Published on 14.11.1994) November '94
*
Market mapping study in Calcutta for Maintenance Free Rechargeable Batteries . (MARG)
November '94
*
Market assessment study of Consumer Plastic Products in Calcutta & Howrah .
(G.M.Charma Plast Pvt Ltd , Calcutta) November '94
*
Market Research for advertising pitch on DRY FRUITS. (Clarion Advertising Services)
November '94
* ET -
Mode Opinion Poll on the Impact of Assembly Elections on the Stock Market.(Published on
21.11.94) November '94
*
Market Research on Tyres for the Goodyear advertising pitch. (Clarion Advtg. Services)
November '94
*
Retailer study on KIDSWEAR . (MARG) November '94
*
Investor study on BANK OF BARODA's proposed public issue of shares . (Clea Advtg.)
November '94
* ET -
Mode Opinion Poll on Bearish Trend prevailing in the Stock Market . (Published on
28.11.l994) November '94
* ET -
Mode Opinion Poll on Corporate Earnings by Specified Shares . (Published on 05.12.1994)
November '94
* ET -
Mode Opinion Poll on Reliance scrip . (Published on 12.12.1994) December '94
*
Indepth study on Motor Engine Oils . (MARG) December '94
*
Manufacturer, Retailer and User study on Bare Copper Wire . (MARG) December '94
*
Start of Primary Issue Analysis on an ongoing basis for the forthcoming 12 months for Ajoy
Agarwal & Co. (Member : Calcutta Stock Exchange) December '94 onwards
*
Secondary Equity Research on Control Print Inda Ltd for Khandelwal & Sons . (Member :
Calcutta Stock Exch.) December '94
*
Market Survey & Mapping of Households and Commercial Establishments in South Calcutta
for RPG Enterprises' Satellite TV Project . (RPG Netcom Ltd) December '94
* ET -
Mode Opinion Poll on Effect of New Issues on Secondary Market . (Published on 19.12.1994)
December '94
* ET -
Mode Opinion Poll on Behaviour of Stock Market in 1995 . (Published on 02.01.1995)
December '94
* TV
viewing & ownership pattern study in Calcutta. (Erstwhile joint venture between RPG -
United International Holdings,USA for Cable TV network , now RPG Netcom Ltd) January '95
*
Investors' study on Nagarjuna Fertizers and Chemicals Ltd . Jan - Feb '95
*
Compilation of Doctors' database in Calcutta . (MARG) January '95
*
Depth Study on Trunked Radio System.(Mode Research) January '95
*
Compilation of database of Transporters , Nursing Homes , Ambulance organisations . (Mode
Research) January '95
*
Survey , Walk out & Mapping of Households and Commercial Establishments in Calcutta
and Salt Lake for RPG Enterprises' Satellite TV Project . (RPG Netcom Ltd) February '95
*
Distribution channel survey on Antibiotic Bulk Drugs . (Dalal Consultants & Engineers)
April '95
*
Compilation of database of Final Year Engineering course students and Direct Mailing for
Techno MBA course . (APTECH Ltd , Calcutta) May - June '95
*
Survey , Walk out & Mapping of Households and Commercial Establishments in North
Calcutta for RPG Enterprises' Satellite TV Project . (RPG Netcom Ltd) June '95
*
Viewers survey of TV newsmagazine 'TONIGHT' on Doordarshan's DD-2 channel . (Rediffusion
Advtg.) June - July '95
*
Market Research & Direct Marketing for I D B I Equity Shares Issue. (Ajoy Agarwal
& Co. / Member : CSE) June - July '95
*
Compilation of datanames of Architects , Interior Decorators and Consulting Engineers in
Calcutta . (Modi Telstra Pvt Ltd cellular phone service dealer - DNG Enterprises) July '95
*
Direct Mailing to Fresh Engineering Graduates for enrolment in computer courses. (First
Computers, Calcutta) July '95
*
Advertising Research for Indo Rama Synthetics Ltd corporate advt. campaign . (Clarion
Advtg. Services) July '95
* Pre
launch market survey of proposed brand of Mineral Water . (Pioneer Mineral Water,
Calcutta) July - Aug '95
*
Market Survey of retailers and users for Computer Hardware . (Dalal Consultants &
Engineers) September '95
*
Retail Census & Audit of Automotive Lubricants selling outlets including petrol pumps
, in Calcutta . (Castrol India Ltd) Sept - Dec '95
*
Market Survey & Mapping of Cable TV Operators in Calcutta and Salt Lake . (RPG Netcom
Ltd) Oct - Nov '95
*
Retail Market Survey of Pesticides in Calcutta & districts of West Bengal . (Nagarjuna
Fertilizers and Chemicals Ltd / Interface) Oct - Nov '95
*
Market Research , Direct Marketing & Awareness campaign for Nagarjuna Fertilizers and
Chemicals Ltd Fixed Deposit Schemes . (Eastern Financiers Ltd , Calcutta) November '95 -
January '96
*
Direct Marketing & Awareness campaign simultaneously for ICICI Ltd's 16% Unsecured
Redeemable Bonds of Rs.5000/- each (upto 23.12.'95) and IDBI Mutual Fund's Equity Linked
Savings Scheme Tax I-NIT '96 (upto early January '96) . (Ajoy Agarwal & Co., Calcutta)
December '95 - January '96
*
Investor education programme for Shriram Tax Guardian '96 , an Equity Linked Savings
Scheme .(Shriram Group Cos., Madras) Jan - March '96
* Fund
mobilising agents network expansion project . (Eastern Financiers Ltd , Calcutta) February
'96
*
Group Discussion on video with Kinetic Honda and other scooter owners. (Clarion
Advertising Services) April '96
*
Market Survey on the potential of Ready Mix Concrete . (Unitech Prefab Ltd / TECS) May '96
*
Compilation of datanames of various segments for Direct Marketing viz. Travel Agents,
Architects , Builders, Property agents, etc. (Easycall Communications Paging Services)
June - Oct '96
*
Market Survey on Nylon / HDPE / PP Ropes, Cordages & Fishnets. (Garware Polyamides Ltd
/ TECS) May - June '96
*
Advertisement recall & effectiveness study for Carrier Aircon Ltd airconditioners .
(Clarion Advtg, Services) June '96
*
Secondary research & database for formulation of Feasibility Report of a proposed
CEMENT unit . June - July '96
*
Secondary research & database for formulation of Feasibility Report of a proposed FOUR
STAR HOTEL. June - July '96
*
Market survey on selected commodity plastic products in Bihar . (Haldia Petrochemicals Ltd
/ TECS) June - July '96
*
Advt. recall study for Siemens Ltd / HICOM EPABX . (Clarion Advertising Services) July '96
*
Retail Audit in Calcutta, 24 Parganas North & South, Howrah and Hooghly districts for
Raymond Ltd - Cement Division . (Resource) July - Aug '96
*
Study on acceptability of the concept of Dedicated Business Park in Mumbai suburbs . (Tata
Housing Devlopment Co. Ltd / TECS) July '96
*
Retailer, OEM User and Cable operator level study in Calcutta on UL , LAN , Coaxial
Cables. (Tata Hitachi Cables Ltd / TECS) July - Aug '96
*
Market Survey on overhead Aluminium conductors viz. AAC , ACSR , AAAC. (Cable Corpn. of
India Ltd / TECS) August '96
*
Direct Mailing for institutional sales of Godrej Telecom Ltd's telephone sets. Aug - Sept
'96
*
Compilation of database of TV selling outlets in West Bengal . (Lensel Optics Pvt Ltd ,
Pune) Sept - Oct '96
*
Perception study of Cement brands in North 24 Parganas, West Bengal . Sept - Nov '96
*
Compilation of database of Hospitals, Nursing Homes, Diagnostic centres in West Bengal .
(Tata Liebert Ltd) Oct - Nov '96
*
Compilation of database of Architects, Builders, Interior Designers in Eastern India. (De
Nocil Crop Protection Ltd) November '96
*
Industrial market survey on PVC . (Shriram Group, Madras / TECS) Dcember '96
*
Indepth interactive industrial study on Clean Power / Power related problems in Calcutta
& suburbs . (Tata Liebert Ltd) November '96 - January '97
*
Viability study of Indo Maxwell Ltd , Bhubaneswar (mnfg. Soft Ferrites) - a Marketing
viewpoint . (S.R.Batliboi Consultants - an Ernst & Young associate) Feb - March '97
*
Direct Mailing for Currency Note Counting Machines & Paper Shredders in Calcutta .
(Methodex Infres Ltd) March '97
*
Retail Marketing & Distribution strategy formulation for branded , hallmarked and pure
24 carat 10 gms , 1 TrOz , 10 Tolla , 1 Kg GOLD BARS. (Geekay Exim India Ltd , Mumbai -
Handy & Harman ,USA) March '97
*
Study on the status of healthcare services available in Calcutta. (FDS Gainwell Ltd) April
'97
* Pre
- launch study in Calcutta / Howrah on ATTA, MAIDA, SUJI (Tosh Agrotec, Calcutta) May -
July '97
* Pre
- launch study in Calcutta on BREADS (Tosh Agrotec, Calcutta) Aug - Sept '97
*
Study on the acceptability & market evaluation of Aluminium Wheels for 4 - wheelers in
Calcutta. (Synergie Automotives Ltd, Vizag - Business Consulting Group, Chennai) Aug -
Sept '97
*
Advertisement recall and demographic study for SHUVAM Leather Watch Straps in Calcutta and
suburbs. (Shuvam Exports, Calcutta) Aug - Oct '97
*
Acceptability of the concept of Edutainment Centres i.e. Computer training institutes
exclusively for kids in 4 - 16 yrs age group. (Yash Vanijya Pvt. Ltd c/o. Andaman Timber
Industries Ltd, Calcutta) Aug - Oct '97
*
Database (national level) of potential users of Fire Resistant Fabrics. (Rediffusion
Advtg., Cal) December '97
*
Formulation of marketing strategy to promote a privately run management institute in
Calcutta March '98 onward
*
Pre-launch market survey in Calcutta on marketing of MAIDA in bulk packs(Tosh Agrotec,Cal)
April - June '98
*
Mystery Shopping exercise for Colour Televisions (Samsung India Electronics Ltd) May '98
*
Primary & Secondary data on Webel Nicco Electronics Ltd (Samsung India Electronics
Ltd) June - July '98
*
Retail Audit in Calcutta for BHUJIAS Sept - Nov '98
*
Study on the possibility of marketing BENARASI SAREES as a branded item Sept - Nov '98
*
Retail Audit in Calcutta for PHOTO FILMS and CAMERAS Sept - Nov '98
*
Market Research on FURNISHING FABRICS in Calcutta Sept - Nov '98
*
Study in Calcutta on the concept of setting up a hi-tech chain of WEB-Centers Oct - Dec
'98
*
Study on RETAIL INITIATIVES in Calcutta Oct - Dec '98
*
Preliminary study on AQUARIUMS in Calcutta Oct - Dec '98
*
Usage & attitude study on packed & branded MILK vis-a-vis ordinary khatal milk in
Calcutta Nov '98 - Jan '99
*
Market segmentation & positioning study on Flat Packed Do-It-Yourself furniture in
Calcutta Nov '98 - Jan '99
*
Planning for setting up of Edutainment Centre -cum- Internet Parlour in Bhubaneswar,
Mumbai, Calcutta, etc Feb '99 - May '99
*
Secondary research on Spark Plugs on an all India basis July '99
*
Marketing consultancy for business development of home furnishings showroom (Fantasy
Furnishings, Calcutta-20) Aug '99 - Sept '99
*
Retail study on the possibilities of marketing Watch Straps made of Chicken Skin in
Calcutta Dec '99 - Feb 2000
*
Brand name testing for a proposed noodles manufacturing project Jan 2000
*
Retail Audit and business development consultancy in Calcutta & Eastern Region for MS
& GI Pipes and Tubes (Bansal Mechanical Works Ltd, Calcutta) Jan - March 2000
*
Marketing consultancy for business development of Zed Career Academy, New Market,
Calcutta-16 (Zee Interactive Learning Systems Ltd - a wholly owned subsidiary of Zee
Telefilms Ltd) Feb - March 2000
*
Market Research & consultancy for business development of BRANDED CALENDARS Feb - May
2000
*
Marketing strategy consultancy for business development of Information Services for tender
and auction (M.J.Trade Information, Calcutta) Mar - May 2000
* Pre
launch strategy for packaged & branded wet tissue freshening napkins. (Nitva Impex Pvt
Ltd, Calcutta) April - May 2000
*
Marketing Consultancy for 3F Fresh From Farm Alphonso mangoes. (Greenergee .. Pvt Ltd,
Calcutta) April - May 2000
*
Marketing Consultancy for Web / Internet related services for Tathya Dot Com Pvt Ltd,
Calcutta May - June 2000
*
Strategy planning for Sales & Marketing internet portal www.marketingpundit.com June
2000 onwards
*
Marketing support to Datasoft, Calcutta for Web related services July - Nov 2000
*
Marketing Consultancy for a premium TOYS retail outlet. (Wonderland Park Street Pvt Ltd,
Calcutta) Sep 2000 - March 01
*
Market Research for new business opportunities in the service sector. (R.G.Consultants,
Calcutta) Dec 2K - Jan 2001
*
Online & offline marketing strategy & implementation for fun site
Champoobandar.com March 2001 +
*
Marketing strategy & branding exercise for Exactlly Gold – a Financial Accounting
software. (La Exactlly Software Pvt Ltd, Calcutta) March – September 2001
*
Analysis of huge market survey conducted at the level of flood affected aid beneficiary
households in Assam and Bihar for an international NGO. (OXFAM) March – June
2001
*
Forging of marketing / promotional alliances for TIFY (Global Green Co. Ltd - Thapar
Group, Calcutta) May 2001
*
Forging of marketing / promotional alliances for IT Hardware vendor (Nimbus Technologies,
Calcutta) May 2001
*
Marketing strategy formulation & execution for FORM WORMS – a collection of over
1000 useful forms on a CD, in Calcutta & Mumbai. (Geotech Solutions Pvt Ltd,
Calcutta) July – September 2001
* Marketing & attitudinal re-engineering of a HRD Consulting
organisation in Mumbai. (CBS Consultants, Mumbai) July – August 2001
* Conceptualizing & setting up an Edutainment + Personalized
Gifts + Sales promotion concept center at Swabhumi Heritage Plaza, Calcutta. (Fun Rules,
c/o. Web Spark, Calcutta) September 2001 onwards.
* Marketing strategy formulation, implementation & organisational
development for exclusive & premium kids footwear retail chain. (Kittens Shoes &
Allied Products Pvt Ltd, Mumbai) October – December 2001.
* Marketing strategy consulting for an Eye Hospital. (Vision Welfare
Society, Garia, Calcutta) November 2001.
* Conceptualizing & implementing a prototype sales promotional campaign
for JUMPIN’ FRUIT JUICES in Tetrapak at Fun Rules in Calcutta. (Godrej Foods
Ltd) December 2001 – February 2002.
* Conceptualizing & implementing a prototype sales promotional campaign
for gaming CDs through the creation of a ‘gaming zone’ at Fun Rules in Calcutta.
(Milestone Interactive Software Ltd, Mumbai) Dec 2001 – Jan 2002.
* Conceptualizing & implementing a first of its kind highly acclaimed
event in Calcutta – ‘Swadeshi’, an ethnic fancy dress contest for school
kids in Swabhumi Calcutta. (Fun Rules, Swabhumi, Calcutta) February 2002.
*
Creating value & stretching the Brand Recall of Indian Oil Corpn Ltd sponsored
“2nd SERVO KALINGA RALLY”. (Bengal Motor Sports Club, Calcutta) March
2002.
* Training workshop for Senior Sales Managers on Effective Marketing. (GATI Ltd,
Calcutta) April 2002
* Conceptualizing & implementing non-conventional revenue models through alliances & promotions with other corporate entities and brands. (Emami Landmark Stores Pvt Ltd, Calcutta) May 2002 onwards.
* Conceptualizing & implementing the relaunch programme of Colgate Total Toothpaste through personalized gift at Emami Landmark Stores, Calcutta. (Colgate Palmolive India Ltd) June 2002
* Intra & Inter School "Me & My Gillu" Hand Made Paper Drawing Contest in Kolkata for Class Groups 2 - 5 and 6 - 8 to mark the launch of Colgate Herbal Toothpaste. (Colgate Palmolive India Ltd + Swabhumi, the heritage park) July - October 2002
* Intra & Inter School POWERPLAY 2002 - 2003 - a MS PowerPoint Presentation Contest in Kolkata for Class Groups 4 - 6 and 7 - 9. Over 680 children from 19 ICSE/ CBSE schools participated. Positioning taglines were the topics awarded by the supporting brands/ companies viz. ITC, Microsoft, Intel, Supertron Electronics, Nerolac Paints, IT Kids, Clown Town, Poligon Initiative, Fantasy Furnishings, Blossom Gift Shop. November 2002 - May 2003
* Intra & Inter School POWERPLAY 2003 - 2004 - a MS PowerPoint Presentation Contest in Kolkata for Class Groups 4 - 6 and 7 - 9. Over 1,200 children from 19 ICSE/ CBSE schools participated. Positioning taglines were the topics awarded by the supporting brands/ companies viz. LG My PC, Intel, Nerolac Paints, Titan, Rasna, Encyclopedia Britannica, Eveready, Scholar Publishing House, Pioneer notebooks, Red FM 93.5. November 2003 - May 2004
* Intra & Inter School SOCIALLY SPEAKING 2004 - 2005 - a Baked Clay Pottery Painting Contest in Kolkata and suburbs for Class Groups 3 - 5 and 6 - 8. Over 15,000 children from 43 participating ICSE/ CBSE schools were required to draw a Tiger creatively on a Baked Clay Plate of 10" diameter. Supporting brands/ companies : Nerolac Paints, Rasna, Scholar Publishing House, Yummy confectioneries, 89 Cinemas, Mukti Telematics, Power FM 107.8. August 2004 - March 2005
* Intra & Inter School POWERPLAY 2004 - 2005 - a MS PowerPoint Presentation Contest in Kolkata and suburbs for Class Groups 4 - 6 and 7 - 9. Over 2,300 children from 20 ICSE/ CBSE schools participated. Positioning taglines were the topics awarded by the supporting brands/ companies viz. ITC Candyman, ITC Sunfeast, ITC Classmate Notebooks, Colgate Toothpaste, Nerolac Paints, Rasna Shake Up, Heinz India, Scholar Publishing House, Power FM 107.8, Needs NGO. December 2004 - November 2005
